The Stockist Pitch Kit.pdf

Notes from experienceThis won't paper over a bad cost structure; you need real margins first. But if you've got those, this is exactly how I turned a $5k expo stand into a nationwide Life Pharmacy deal.

THE STOCKIST PITCH KIT

The templates, scripts, and frameworks I used to get The Whitening Co into retail.

$47 NZD

Add another guide, save 15%. Or get all six as The Full Stack for $97.

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Getting into stockists isn't about a perfect pitch deck. It's knowing your margins cold, understanding what the buyer actually needs, and following up when everyone else doesn't. It even covers the nationwide Life Pharmacy partnership won off the back of a $5k expo stand that made $3k.

What's inside

5 parts

01 Trade pricing formula: know your floor before any ranging conversation
02 Cold outreach email templates, adapted from what I actually sent
03 The ranging conversation framework: what buyers ask, and how to answer
04 Follow-up sequence: the cadence that closes without being annoying
05 Reorder cycle guide: how to keep a stockist stocked and happy

G Part of the Socials to Storefront suite.See Groundwork, the course →

10 years building brands

Road to $100k months

Nationwide retail stockists

5 brands from scratch

$1M+ a year online

As seen on Apprentice Aotearoa

Physical product only

More guides

Six guides. One free, five paid. All written from ten years of getting it wrong first.

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The Product Checklist

Ten questions to answer before you spend a dollar on stock, packaging, or ads. I run every product idea through this.

Market and differentiation check
Margin and landed-cost validation
Supplier qualification and launch readiness

Get it free10 minutes. Might save you $30k.

Guide 01

The Campaign Checklist

The exact system I use to plan and execute every campaign, from brief to closedown.

$27 NZDBuy

Guide 02

The Cash Flow Survival Guide

What actually kills brands. The planning framework that keeps the cash in front of the crisis.

$37 NZDBuy

Guide 03

The $0 Marketing Playbook

How I built TWC's audience before spending a dollar on ads: building in public, earned media, real word of mouth.

$37 NZDBuy

Guide 05

The Packaging Kit

How we packaged TWC to dazzle on camera and on a shelf, plus the mistakes we paid for along the way.

$47 NZDBuy

Or get all six as The Full Stack for $97~~$195~~

COMING SOON

Groundwork. Everything I know, built from the ground up.

What got you to $10k won't hold $100k. Groundwork is an 8-week cohort course for founders selling physical products, doing anywhere from $0 to $15k a month and building towards $100k months. Every stage, in the order it actually matters. Applications open soon, by expression of interest, and the people who come in early get the most of my time.