Free resource

The Product Checklist.

New idea or next launch, run this first — every time.

10 questions before every product
Works for new brands and existing ranges
Used at TWC on every product, new or old

10 minutes. Might save you $30k.

Get the checklist

I run every product through this, whether it's a brand new idea or the next launch in an existing range. Most people skip it... and then learn these lessons the expensive way. Ask me how I know.

Why it's worth ten minutes

10 years Building award-winning physical product brands
5 brands Built from scratch
10 minutes To run the checklist
Every product New or old, it goes through this at TWC

Why this exists

I lost $30,000 on a product this would have caught.

The checklist takes ten minutes. The mistakes it catches do not.

I remortgaged our house twice to back The Whitening Co, and I've lost $30,000 on a toothpaste that still doesn't exist. If I'd run this checklist first, I'd have caught at least three of the things that killed it.

It's ten questions. Run it before you spend a dollar on your next product — a brand new idea or the next launch in an existing range.

— Ken