The Packaging Kit.pdf

Notes from experienceSpelling mistakes that got past three sets of eyes. A five-colour print job we didn't need. A chic box that said nothing on a shelf. They're all in here, so you can pay a bit less for yours.

THE PACKAGING KIT

How I packaged The Whitening Co to dazzle on camera, hold its own on a shelf and get mentioned in reviews.

$47 NZD

Add another guide, save 15%. Or get all six as The Full Stack for $97.

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The box is the first hello, and a dollar more at the factory is cheaper than paying ads to make a boring box sexy. This is everything we've learnt across our products: the two kinds of packaging and the rules for each, how I brief suppliers now, and the mistakes we paid for so you don't have to.

What's inside

5 parts

01 Product vs mailer packaging: the two kinds, and why they play by different rules
02 Budgets and MOQs: my working theory, and what bare-bones minimums really look like
03 How I brief suppliers now, from mood board to AI spec sheet to first sample
04 Landed cost vs distribution, incoterms and the NZ GST cash trap
05 Three printable tools: a sample brief, a pre-print proof checklist and a budget worksheet

G Part of the Socials to Storefront suite.See Groundwork, the course →

10 years building brands

Road to $100k months

Nationwide retail stockists

5 brands from scratch

$1M+ a year online

As seen on Apprentice Aotearoa

Physical product only

More guides

Six guides. One free, five paid. All written from ten years of getting it wrong first.

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The Product Checklist

Ten questions to answer before you spend a dollar on stock, packaging, or ads. I run every product idea through this.

Market and differentiation check
Margin and landed-cost validation
Supplier qualification and launch readiness

Get it free10 minutes. Might save you $30k.

Guide 01

The Campaign Checklist

The exact system I use to plan and execute every campaign, from brief to closedown.

$27 NZDBuy

Guide 02

The Cash Flow Survival Guide

What actually kills brands. The planning framework that keeps the cash in front of the crisis.

$37 NZDBuy

Guide 03

The $0 Marketing Playbook

How I built TWC's audience before spending a dollar on ads: building in public, earned media, real word of mouth.

$37 NZDBuy

Guide 04

The Stockist Pitch Kit

The templates and scripts that got TWC into retail, including a nationwide Life Pharmacy deal off a $5k expo stand.

$47 NZDBuy

Or get all six as The Full Stack for $97~~$195~~

COMING SOON

Groundwork. Everything I know, built from the ground up.

What got you to $10k won't hold $100k. Groundwork is an 8-week cohort course for founders selling physical products, doing anywhere from $0 to $15k a month and building towards $100k months. Every stage, in the order it actually matters. Applications open soon, by expression of interest, and the people who come in early get the most of my time.