The Full Stack.pdf

THE FULL STACK

All six guides. The whole playbook, in one stack.

$97 NZD~~$195~~

6 instant downloads
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Save $98

Everything you need to go from idea → launch → growth → retail. All five paid guides, $195 bought separately, for $97 together. The Product Checklist comes free in the stack.

What's in the stack

6 parts

01 The Product Checklist: ten questions to answer before you spend a dollar on stock, packaging or ads
02 The Campaign Checklist: the system I use to plan and run every campaign, from brief to closedown
03 The Cash Flow Survival Guide: why profitable and cash positive aren't the same thing, and what to do about it
04 The $0 Marketing Playbook: how I built TWC's audience before there was an ad budget
05 The Stockist Pitch Kit: the templates and scripts that got TWC into retail
06 The Packaging Kit: how we packaged TWC to dazzle on camera and on a shelf, with a sample brief, proof checklist and budget worksheet

G Part of the Socials to Storefront suite.See Groundwork, the course →

10 years building brands

Road to $100k months

Nationwide retail stockists

5 brands from scratch

$1M+ a year online

As seen on Apprentice Aotearoa

Physical product only

More guides

Six guides. One free, five paid. All written from ten years of getting it wrong first.

FREE
to start

Free · Start here

The Product Checklist

Ten questions to answer before you spend a dollar on stock, packaging, or ads. I run every product idea through this.

Market and differentiation check
Margin and landed-cost validation
Supplier qualification and launch readiness

Get it free10 minutes. Might save you $30k.

Guide 01

The Campaign Checklist

The exact system I use to plan and execute every campaign, from brief to closedown.

$27 NZDBuy

Guide 02

The Cash Flow Survival Guide

What actually kills brands. The planning framework that keeps the cash in front of the crisis.

$37 NZDBuy

Guide 03

The $0 Marketing Playbook

How I built TWC's audience before spending a dollar on ads: building in public, earned media, real word of mouth.

$37 NZDBuy

Guide 04

The Stockist Pitch Kit

The templates and scripts that got TWC into retail, including a nationwide Life Pharmacy deal off a $5k expo stand.

$47 NZDBuy

Guide 05

The Packaging Kit

How we packaged TWC to dazzle on camera and on a shelf, plus the mistakes we paid for along the way.

$47 NZDBuy

COMING SOON

Groundwork. Everything I know, built from the ground up.

What got you to $10k won't hold $100k. Groundwork is an 8-week cohort course for founders selling physical products, doing anywhere from $0 to $15k a month and building towards $100k months. Every stage, in the order it actually matters. Applications open soon, by expression of interest, and the people who come in early get the most of my time.