The Campaign Checklist.pdf

Notes from experienceEven if it's just you and one contractor, send the brief. It forces you to think it through, and means you're not answering the same question five times the week before launch.

THE CAMPAIGN CHECKLIST

The exact system I use to plan and execute every campaign.

$27 NZD

Add another guide, save 15%. Or get all six as The Full Stack for $97.

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From the campaign brief that aligns your team, to the day-by-day timeline, to the closedown checklist everyone forgets. Built from years of running campaigns at TWC and across dozens of other brands.

What's inside

5 parts

01 The Campaign Brief: the briefing email structure
02 The Full Assets Checklist: website, email, social, ads
03 The Day-by-Day Timeline: from two weeks out until Campaign ends
04 Campaign Closedown: the bit everyone forgets
05 Three Campaign Sizes: big, medium, small

G Part of the Socials to Storefront suite.See Groundwork, the course →

10 years building brands

Road to $100k months

Nationwide retail stockists

5 brands from scratch

$1M+ a year online

As seen on Apprentice Aotearoa

Physical product only

More guides

Six guides. One free, five paid. All written from ten years of getting it wrong first.

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The Product Checklist

Ten questions to answer before you spend a dollar on stock, packaging, or ads. I run every product idea through this.

Market and differentiation check
Margin and landed-cost validation
Supplier qualification and launch readiness

Get it free10 minutes. Might save you $30k.

Guide 02

The Cash Flow Survival Guide

What actually kills brands. The planning framework that keeps the cash in front of the crisis.

$37 NZDBuy

Guide 03

The $0 Marketing Playbook

How I built TWC's audience before spending a dollar on ads: building in public, earned media, real word of mouth.

$37 NZDBuy

Guide 04

The Stockist Pitch Kit

The templates and scripts that got TWC into retail, including a nationwide Life Pharmacy deal off a $5k expo stand.

$47 NZDBuy

Guide 05

The Packaging Kit

How we packaged TWC to dazzle on camera and on a shelf, plus the mistakes we paid for along the way.

$47 NZDBuy

Or get all six as The Full Stack for $97~~$195~~

COMING SOON

Groundwork. Everything I know, built from the ground up.

What got you to $10k won't hold $100k. Groundwork is an 8-week cohort course for founders selling physical products, doing anywhere from $0 to $15k a month and building towards $100k months. Every stage, in the order it actually matters. Applications open soon, by expression of interest, and the people who come in early get the most of my time.