FREE RESOURCE
10 things to check before you spend a dollar on any product.
- Instant download
- PDF format
- Free, no payment required
I run every product through this, whether it's a brand new idea or the next launch in an existing range. Most people skip it... and then learn these lessons the expensive way. Ask me how I know.
What's inside
- 01 10 questions before every product
- 02 Works for brand new ideas and existing ranges
- 03 Used at TWC on every product, new or old
- 04 Covers validation, positioning, and readiness
- 05 The checklist I wish I'd had before starting the toothpaste journey
Road to $100k months
Nationwide retail stockists
5 brands from scratch
$1M+ a year online
As seen on Apprentice Aotearoa
Physical product only
More guides
Six guides. One free, five paid. All written from ten years of getting it wrong first.
Guide 01
The Campaign Checklist
The exact system I use to plan and execute every campaign, from brief to closedown.
Guide 02
The Cash Flow Survival Guide
What actually kills brands. The planning framework that keeps the cash in front of the crisis.
Guide 03
The $0 Marketing Playbook
How I built TWC's audience before spending a dollar on ads: building in public, earned media, real word of mouth.
Guide 04
The Stockist Pitch Kit
The templates and scripts that got TWC into retail, including a nationwide Life Pharmacy deal off a $5k expo stand.
Guide 05
The Packaging Kit
How we packaged TWC to dazzle on camera and on a shelf, plus the mistakes we paid for along the way.
