The Cash Flow Survival Guide.pdf

Notes from experienceI nearly lost the business on our best month ever (at the time). $70k in revenue, and a 19% loan keeping the lights on. Profitable? Yep. Cash positive? Not even close. This is the guide I needed on day one.

THE CASH FLOW SURVIVAL GUIDE

The silent killer of good brands. It's not a bad product. It's running out of cash.

$37 NZD

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Profitable and cash positive are not the same thing. This guide covers the distinction, the planning framework, the toolkit, and the emergency playbook, from someone who's used every part of it.

What's inside

5 parts

01 Profitable ≠ Cash Positive: the distinction that saves brands
02 The Planning Framework: how to look ahead when guessing
03 The Toolkit: supplier terms, smart debt, ways to buy time
04 The Emergency Playbook: what to do when you're in it
05 The Root Cause Checklist: so it doesn't happen twice

G Part of the Socials to Storefront suite.See Groundwork, the course →

10 years building brands

Road to $100k months

Nationwide retail stockists

5 brands from scratch

$1M+ a year online

As seen on Apprentice Aotearoa

Physical product only

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Six guides. One free, five paid. All written from ten years of getting it wrong first.

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The Product Checklist

Ten questions to answer before you spend a dollar on stock, packaging, or ads. I run every product idea through this.

Market and differentiation check
Margin and landed-cost validation
Supplier qualification and launch readiness

Get it free10 minutes. Might save you $30k.

Guide 01

The Campaign Checklist

The exact system I use to plan and execute every campaign, from brief to closedown.

$27 NZDBuy

Guide 03

The $0 Marketing Playbook

How I built TWC's audience before spending a dollar on ads: building in public, earned media, real word of mouth.

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Guide 04

The Stockist Pitch Kit

The templates and scripts that got TWC into retail, including a nationwide Life Pharmacy deal off a $5k expo stand.

$47 NZDBuy

Guide 05

The Packaging Kit

How we packaged TWC to dazzle on camera and on a shelf, plus the mistakes we paid for along the way.

$47 NZDBuy

Or get all six as The Full Stack for $97~~$195~~

COMING SOON

Groundwork. Everything I know, built from the ground up.

What got you to $10k won't hold $100k. Groundwork is an 8-week cohort course for founders selling physical products, doing anywhere from $0 to $15k a month and building towards $100k months. Every stage, in the order it actually matters. Applications open soon, by expression of interest, and the people who come in early get the most of my time.