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Six guides. One free, five paid. All written from ten years of getting it wrong first.
FREEFree · Start here
Ten questions to answer before you spend a dollar on stock, packaging, or ads. I run every product idea through this.
Guide 01
The exact system I use to plan and execute every campaign, from brief to closedown.
Guide 02
What actually kills brands. The planning framework that keeps the cash in front of the crisis.
Guide 03
How I built TWC's audience before spending a dollar on ads: building in public, earned media, real word of mouth.
Guide 04
The templates and scripts that got TWC into retail, including a nationwide Life Pharmacy deal off a $5k expo stand.
Guide 05
How we packaged TWC to dazzle on camera and on a shelf, plus the mistakes we paid for along the way.