{"product_id":"the-campaign-checklist","title":"The Campaign Checklist","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eThe Campaign Checklist — $27\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe exact system Kennedy uses to plan and execute every campaign at The Whitening Co — from Black Friday to a simple restock announcement.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMost campaign stress comes from not knowing what you've forgotten. This checklist removes that. Every asset, every platform, every timing milestone — written down in the order it needs to happen, at the scale that matches your campaign.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhat's inside:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe full assets list — website, email, social, ads, packaging, everything\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe campaign brief template Kennedy sends to the team before every campaign\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe Campaign Timeline — from one month out to launch day, milestone by milestone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThree campaign sizes (Hero \/ Seasonal \/ Reactive) with the right scope for each\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCampaign closedown and debrief framework — how to make the next one better\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e Physical product brand founders who want to run campaigns like an operator, not scramble like a founder. Works for a team of one or ten.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e27 NZD. Instant download.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePart of Groundwork, the Socials to Storefront course.\u003c\/p\u003e","brand":"Socials to Storefront","offers":[{"title":"Default Title","offer_id":43975970816088,"sku":"STS-002","price":27.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8526\/6776\/files\/sts-campaign-checklist-v2.png?v=1790424519","url":"https:\/\/socialstostorefront.com\/products\/the-campaign-checklist","provider":"Socials to Storefront","version":"1.0","type":"link"}