{"product_id":"the-0-marketing-playbook","title":"The $0 Marketing Playbook","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eThe Zero Dollar Marketing Playbook — $37\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eEverything Kennedy did to build The Whitening Co's audience before there was an ad budget.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMost brands go straight to paid ads. Kennedy spent the first years of TWC doing the opposite — building in public, earning media, and creating word of mouth that no Meta campaign could buy. This playbook is the exact approach, written down.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eWhat's inside:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe build-in-public method that compounds over time\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHow to earn press, features, and organic reach without a PR budget\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWord of mouth frameworks — how to make your product genuinely shareable\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCommunity building before you have a community\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThe content strategy that built the audience before the first dollar went to Meta\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e Physical product brand founders who want to grow before (or instead of) paid ads. Not theory — this is what Kennedy actually did.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e37 NZD. Instant download.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePart of Groundwork, the Socials to Storefront course.\u003c\/p\u003e","brand":"Socials to Storefront","offers":[{"title":"Default Title","offer_id":44264209088600,"sku":"STS-004","price":37.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8526\/6776\/files\/sts-marketing-playbook-v2.png?v=1790423276","url":"https:\/\/socialstostorefront.com\/products\/the-0-marketing-playbook","provider":"Socials to Storefront","version":"1.0","type":"link"}