{"product_id":"cashflow-survival-guide","title":"The Cash Flow Survival Guide","description":"\u003cp\u003e\u003cstrong\u003eThe Cash Flow Survival Guide — $37\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe thing nobody warns you about when you're building a product brand. We nearly lost the business during TWC's best month ever. This is what we learnt.\u003c\/p\u003e\n\u003cp\u003eProfitable and cash positive are not the same thing. For a physical product business, where you pay for stock months before you sell it, that gap can kill a brand that's doing everything else right. This guide covers how to see it coming, what to do when you're in it, and how to make sure it doesn't happen the same way twice.\u003c\/p\u003e\n\u003cp\u003eWhat's inside:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhy profit and cash diverge, and why it matters more for product brands than anyone tells you\u003c\/li\u003e\n\u003cli\u003eThe three-layer planning framework we now run at TWC\u003c\/li\u003e\n\u003cli\u003eThe toolkit: supplier terms, trade finance, smart debt, BNPL, and what actually helps\u003c\/li\u003e\n\u003cli\u003eThe emergency playbook, step by step, for when you're already in it\u003c\/li\u003e\n\u003cli\u003eThe root cause checklist: how to make sure the next scare doesn't come from the same place\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for:\u003c\/strong\u003e Physical product brand founders at any stage. Essential reading before you hit your first cash flow crisis, and even more useful after.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e37 NZD. Instant download.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePart of Groundwork, the Socials to Storefront course.\u003c\/p\u003e","brand":"Socials to Storefront","offers":[{"title":"Default Title","offer_id":43975970685016,"sku":"STS-003","price":37.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/8526\/6776\/files\/sts-cash-flow-guide.png?v=1790421691","url":"https:\/\/socialstostorefront.com\/products\/cashflow-survival-guide","provider":"Socials to Storefront","version":"1.0","type":"link"}